My client, Twiddy & Co., was recognized by Google for their outstanding Adwords success over the years. Google has taken the liberty of performing a TWO case studies on Twiddy for their success in the travel industry. I feel lucky enough to get to work with these people everyday and I’m extremely proud of the partnership we developed over the last 4 years and I feel good that I can be a tiny part of the success Twiddy has seen.

Its very exciting to be able to work and partner with someone who puts their trust in you and even more rewarding when you are able to deliver for them and achieve success. While these case studies only emphasize Adwords and touch on analytics, Google organic rankings such as these, have been instrumental in Twiddy’s success. It is an area where Google doesn’t usually take too much credit, because they don’t make money off of it, but Adwords and Organic rankings on Google are both important to Twiddy & Co.’s success.

Original Google-Twiddy case study.
Second Google - Twiddy Case study

Its a sad day. I just deleted my MyBlogLog account. I used to be a heavy promoter of MBL, but I just couldn’t get into the whole new focus of the social network/stats package. When MBL launched it was a great little service that would tell you in simple terms what exactly was happening on your site. Anyone could understand it and it wasn’t overkill like Google Analytics was (before their makeover) but then they decided to go too far in my opinion. Although the blogosphere has been raving about the whole social network aspect to “help people discover new blogs” but I just didn’t like it. It was overkill and I was really surprised when Yahoo bought it but I’m not surprised to see it tank like it has been. I know they just released an updated version that is supposed to have better reliability and security especially for their widget.

Their widget was a tool that would show on your site the image and name of registered MBL users who visited your site. Stalking-Web2.0 style. It received mix reviews all over the web and for good measure. It kind of creeped people out and a lot of times it was abused by spammers. Dirty spammers figured out how to cheat the system and put their link and image on the top of any widget they wanted. It was kind of creepy to log onto TechCrunch and see LovelyLiolita as the top visitor on one of the web’s most popular site.

Supposedly, MBL has taken care of all these problems by letting you manage everything a little more closely but honestly, who wants to spend that much time managing something like that. Our time is too valuable and there are free programs out there that will do a better job with a lot less maintence. Google Analytics, Mint and Performancing Metrics are three that I use that I’ll try to review soon.