Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
I was reading SearchEngineJournal’s recommendation about not putting all of your budget into Google and I want to agree, BUT with one stipulation; Adjust your time not your budget. I’m making the assumption that if you are managing your own campaign or campaigns for others, you did not just split up the budgets 1/3, 1/3…
The adCenter blog announced some new features being launched for adCenter beta. The upgrades are Easily go to any Campaign or Ad Group in your account via our improved navigation ? Import your other search campaigns, including third-party campaigns, into adCenter with one Excel spreadsheet or comma-separated values (CSV) file. ? Delete poor-performing keywords right…
With all the changes coming to the Search Engine systems and their tools, I’m starting a list of Tools that PPC people and other paid search managers find useful, since we can’t rely on the engines anymore. Yesterday I talked about the Yahoo Keyword Selector changes and Paul commented that we can still see bid…
Google‘s introduction of the “Quality Score” is a ever concerning issue for paid search managers mainly for the lack of transparency that it offers. While score 1 for Google as they are making an attempt to correct the issue by providing us an actual quality score on the KEYWORD LEVEL. The screenshot below indicates a…
This exact question was posted on SERoundtable and Google says the answer is an overwhelming yes. Several Google representatives all referenced a study that Google did last year that showed that sites who experienced high organic rankings and also participated in Adwords experienced 20% more overall traffic than doing one or the other. Google also…
My wife and I were talking about the problems her company is experiencing with Google Checkout and it basically is the same problem for us PPC folk. She works for a small up and coming affiliate marketing company, similar to Commission Junction but with much better technology. All affiliate companies, including hers, are having problems…