Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
On Monday Andy Beal had a good piece about his talks with a Googler on the topic of click fraud and how they say the actual click fraud that an advertiser sees is %1 or lower. Now in theory this is great but is it really an accurate statement? I don’t think so and here…
With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I’ve seen a lot of accounts that make very common mistakes that you just can’t get away with anymore. Content Network management – I know I’ve beat the dead horse about my dislike for…
Google annouced yesterday via Adwords Blog, that there is a “new tool” in your account that will show you in real time the number of ivalid clicks that affect your account. I use the term “tool” loosely even though industry experts around the web have dubbed it “Google’s Click Fraud tool.” While I don’t consider…
This is something I was meaning to post last week, but I was busy slaying Tuna in the North Carolina Outer Banks, but alas I am back and hard at work here. Google announced last week that they will be updating how adwords evaluates landing pages. There are two points to take away from this…
As of today, all AdWords advertisers can pause and resume keywords (for keyword-targeted campaigns), sites (for site-targeted campaigns), and ad creatives. As you can see from the picture below, this feature is functionally similar to the pause/resume feature on the Campaign Summary page – we’ve simply extended it to the keyword, sites and ad variations…
The question of whether or not an advertiser should bid on branded terms is a debate that has been going on for a while. The argument against it is the fact that Google is doing such a good job ranking branded terms that its not needed to bid on them. Well, Johnathan Mendezs has a…