Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Just a quick reminder for those of you using MSN adCenter that on Aug 29th they will be turning on their content network and that means opting you in it. While I’m a bigger fan of MSN content network vs Google’s, I’m still not a fan of using content network, at least not for my…
In a recent NY Time article, Google let the cat out of the bag that in the upcoming months they will now show the URLs where your ads appear if you are part of the content network. Jensense has good thoughts on the topic from multiple perspectives but from an advertisers point of view I…
Greg Sterling points out this press release by Click Forensics that documents the rise of click fraud. According to Click Forensics Google and Yahoo are better at weeding out click fraud than smaller Web sites, but Click Forensics still concluded both companies are being hard hit. About 12.8 percent of the clicks on ads served…
People new to Yahoo Search Marketing have the ability to check out Yahoo’s knew search marketing platform, codenamed Panama. Rueters is reporting that newcomers to YSM will be in the new Panama system as Yahoo is inviting customers to Panama in stages before its official launch in the first quarter of 2007. Personally, I’m not…
Reports around the web are that Yahoo Search Marketing has unveiled its new platform codenamed Panama at the SES conference in San Jose. Yahoo hasn’t done any major upgrades since the acquisition of GoTo.com and has been using basically the same auction style bidding strategy since its inception. The higher you bid the higher your…
I was reading SearchEngineJournal’s recommendation about not putting all of your budget into Google and I want to agree, BUT with one stipulation; Adjust your time not your budget. I’m making the assumption that if you are managing your own campaign or campaigns for others, you did not just split up the budgets 1/3, 1/3…