Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Just a quick reminder for those of you using MSN adCenter that on Aug 29th they will be turning on their content network and that means opting you in it. While I’m a bigger fan of MSN content network vs Google’s, I’m still not a fan of using content network, at least not for my…
Greg Sterling points out this press release by Click Forensics that documents the rise of click fraud. According to Click Forensics Google and Yahoo are better at weeding out click fraud than smaller Web sites, but Click Forensics still concluded both companies are being hard hit. About 12.8 percent of the clicks on ads served…
Reports around the web are that Yahoo Search Marketing has unveiled its new platform codenamed Panama at the SES conference in San Jose. Yahoo hasn’t done any major upgrades since the acquisition of GoTo.com and has been using basically the same auction style bidding strategy since its inception. The higher you bid the higher your…
With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I’ve seen a lot of accounts that make very common mistakes that you just can’t get away with anymore. Content Network management – I know I’ve beat the dead horse about my dislike for…