Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Greg Sterling points out this press release by Click Forensics that documents the rise of click fraud. According to Click Forensics Google and Yahoo are better at weeding out click fraud than smaller Web sites, but Click Forensics still concluded both companies are being hard hit. About 12.8 percent of the clicks on ads served…
Check out the new Live.com results. You’ll immediately notice your eyes don’t hurt anymore because there is no more bright blue background. Old Layout New Layout
My wife and I were talking about the problems her company is experiencing with Google Checkout and it basically is the same problem for us PPC folk. She works for a small up and coming affiliate marketing company, similar to Commission Junction but with much better technology. All affiliate companies, including hers, are having problems…
On Monday Andy Beal had a good piece about his talks with a Googler on the topic of click fraud and how they say the actual click fraud that an advertiser sees is %1 or lower. Now in theory this is great but is it really an accurate statement? I don’t think so and here…
I’ll be honest, I don’t use the content network that much or at all for a variety of reasons but I know there are the select few who it does work for. If you are one of those few and would like to keep your ads from showing up in people’s email, Barry at SERoundTable…
BusinessWeek.com has a nice follow up to the forgotten click-fraud case that pitted Google versus a click-fraud extortionist. To make a long story short, back in 2004, a guy named Michael Anthony Bradley rolled up to Google, showcased his click-fraud program dubbed “Google Clique.” Showing off his program that could generate millions of false clicks…