Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Question: What is the difference between SEO and PPC Answer: In short, SEO stands for search engine optimization, which is a method used to increase your ranking in search engines without paying the search engines. PPC, on the other hand, is pay-per-click advertising, where you’re literally paying a search engine for clicks resulting from the…
With all the changes coming to the Search Engine systems and their tools, I’m starting a list of Tools that PPC people and other paid search managers find useful, since we can’t rely on the engines anymore. Yesterday I talked about the Yahoo Keyword Selector changes and Paul commented that we can still see bid…
I posted about this a month ago and to prove to you I wasn’t making stuff up again, here is the official announcement on the Adwords blog. This is nothing but a good thing as Google aims to give us a little more transparency in our accounts, making it easier for advertisers and account managers…
It’s no secret that Google updated it’s Adwords Placement algo yesterday and while many of its effects are being talked about in places like the WebMasterWorld Forums there are a couple of other changes that are not being picked up by the masses. Yet. Since last year sometime Google has been on a mission to…
In a recent NY Time article, Google let the cat out of the bag that in the upcoming months they will now show the URLs where your ads appear if you are part of the content network. Jensense has good thoughts on the topic from multiple perspectives but from an advertisers point of view I…
This exact question was posted on SERoundtable and Google says the answer is an overwhelming yes. Several Google representatives all referenced a study that Google did last year that showed that sites who experienced high organic rankings and also participated in Adwords experienced 20% more overall traffic than doing one or the other. Google also…