Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
With the holiday seasons coming up I hope everyone has their campaigns in order but one of the most overlooked portion of a lot of campaigns I see is the landing page. Tim Ash presented a Google Website Optimizer Webinar (which they’ve now posted on their YouTube Channel here) which talked about the ‘Seven Deadly…
According to Google Clickbot.A is the name of a botnet that Google’s Click Quality and Security Teams investigated last year. Using our findings, we published “The Anatomy of Clickbot.A” – a detailed case study on botnet-based click fraud for the benefit of the technical research community. Clickbot.A is an example of a botnet operator attempting…
CNET.com is reporting that next month Google will allow advertisers to block specific IPs. Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost. This will be a great tool for those who…
Dear Yahoo! Search Marketing Advertiser, You will be unable to access your Yahoo! Search Marketing account for approximately six hours this coming weekend while we update our systems. The outage will begin at 8:00 p.m. Pacific Time on Friday, March 2, and is scheduled to conclude at 2:00 a.m. Pacific Time on Saturday, March 3….
I posted about this a month ago and to prove to you I wasn’t making stuff up again, here is the official announcement on the Adwords blog. This is nothing but a good thing as Google aims to give us a little more transparency in our accounts, making it easier for advertisers and account managers…