Evan Roberts, a PPC Hero!
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
According to Google Clickbot.A is the name of a botnet that Google’s Click Quality and Security Teams investigated last year. Using our findings, we published “The Anatomy of Clickbot.A” – a detailed case study on botnet-based click fraud for the benefit of the technical research community. Clickbot.A is an example of a botnet operator attempting…
CNET.com is reporting that next month Google will allow advertisers to block specific IPs. Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost. This will be a great tool for those who…
On Monday Andy Beal had a good piece about his talks with a Googler on the topic of click fraud and how they say the actual click fraud that an advertiser sees is %1 or lower. Now in theory this is great but is it really an accurate statement? I don’t think so and here…
The adCenter blog announced some new features being launched for adCenter beta. The upgrades are Easily go to any Campaign or Ad Group in your account via our improved navigation ? Import your other search campaigns, including third-party campaigns, into adCenter with one Excel spreadsheet or comma-separated values (CSV) file. ? Delete poor-performing keywords right…
With the holiday seasons coming up I hope everyone has their campaigns in order but one of the most overlooked portion of a lot of campaigns I see is the landing page. Tim Ash presented a Google Website Optimizer Webinar (which they’ve now posted on their YouTube Channel here) which talked about the ‘Seven Deadly…